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논문 기본 정보

자료유형
학술저널
저자정보
Ying Chen (Department of Marketing Griffith Business School Griffith University Brisbane Australia) Catherine Prentice (Department of Marketing Griffith Business School Griffith University Brisbane Australia) Scott Weaven (Department of Marketing Griffith Business School Griffith University Gold Coast Australia) Aaron Hsiao (Department of Tourism Sport)
저널정보
한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제32권 제3호
발행연도
2022.6
수록면
434 - 451 (18page)
DOI
10.1080/21639159.2020.1808850

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Although artificial intelligence (AI) has been adopted in sharing economy platforms, few studies have investigated this phenomenon in this context. Consequently, there is no thorough overview of how AI has been used in the sharing economy. To address this research gap, a systematic literature review was performed for this paper. This method can be useful for the exploration of new and emerging trends within disciplines and allows boundaries to be mapped on what is known thereby identifying gaps on what is yet to be known. After screening, 28 English journal articles were selected in a qualitative synthesis. Results show AI can help the sharing economy platforms by enhancing trust, matching assets, and understanding participants’ preferences and attitudes. Based on these findings, potential directions are established. The current study will contribute to both the sharing economy and AI literature, and the results may help practitioners and academia to achieve a greater understanding of this topic.

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