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논문 기본 정보

자료유형
학술저널
저자정보
Choi Hwan-suk (Keimyung University Daegu Republic of Korea) Shin Hong-bum (Keimyung University Daegu Republic of Korea)
저널정보
J-INSTITUTE International Journal of Martial Arts International Journal of Martial Arts 제2권 제1호
발행연도
2017.6
수록면
1 - 6 (6page)

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In this study, taekwondo's image and consumer behavior were analyzed in terms of taekwondo image and consumer behaviors in accordance with taekwondo demonstration recognition for risk management and stable management through securing new trainees and continuously participating in taekwondo. And to provide basic data to help establish management strategies. In order to achieve the purpose of this study, 418 questionnaires of visitors to taekwondo demonstration were taken as valid samples. For data processing and statistical methods, frequency analysis was performed for general characterization using SPSS. Cronbach's α coefficient was calculated for the reliability of the questionnaire. To classify taekwondo model recognition factor, Taekwondo chapter image factor, and consumer behavior factor for factor analysis. In order to examine the relationship between the variables, correlation analysis was conducted. Multiple regression analysis was used to examine the effect of taekwondo pilot recognition factor on the image factor and consumer behavior factor of taekwondo(significance level .05). The following conclusions were obtained through this study. The effects of training factors, effect factors, interest factors, and knowledge factors of taekwondo demonstration recognition were found to affect image factors. The training factors, effect factors, interest factors, and knowledge factors of taekwondo demonstration recognition. And the intention factors of word of mouth. Also, image factor of taekwondo chapter image influenced purchase intention factor and word of mouth intention factor of consumer behavior. Comprehensively, it is important to emphasize the importance of training through demonstration, defeat, and protest in taekwondo, and to present objective and scientific results of physical and mental effects through taekwondo participation. Also, in order to provide general knowledge about taekwondo and knowledge about taekwondo, it is necessary to make and distribute relevant books, research materials and images so that many people can share their knowledge. If these activities are carried out, the taekwondo director's education program, the trainees' training style and training skills, and the atmosphere of the taekwondo dojo will be noticed, which will have a positive effect on the image of the painting. Finally, together we will contribute to the revitalization of management.
#Taekwondo #Taekwondo Gym #Taekwondo Demonstration Activities #Recognition #Safety Management Strategy

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참고문헌 (16)

참고문헌 신청
이정주 / 2015 / 태권도장 활성화를 위한 요인탐색과 상대적 중요도 / 국기원 태권도연구 6(3):107~127 dbpia Kukkiwon / 2006 / Taekwondo Textbook / Osung google schola Jeon IK / 2000 / The Communi-cation in Taekweondo Do-Jang Influence the Workability of Organization / Journal of Sport and Leisure Studies 14:917~934 google schola Jung JH / 2014 / The Relationship among Abroad Taekwondo Demonstration Performance Taekwondo Recognition and National Image toward Korea google schola Kwon KS / 2014 / The Relation-ship between the Taekwondo Recognition Having on to a National Brand Image / The Korea Journal of Sports Science 23(6):519~531 google schola

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