메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
Seongae Son (Seokyeong University Seoul Republic of Korea) 김은숙 (서경대학교) Hanna Park (Sungshin Women’s University Seoul Republic of Korea)
저널정보
J-INSTITUTE Kinesiology Kinesiology Vol.6 No.3
발행연도
2021.9
수록면
1 - 11 (11page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
Purpose: The purpose of this study is to examine whether the motivation of purchase of the self paced beauty device of middle-aged women's body has any effect on the perceived value and the intent to use continuously. In particular, since the expansion of the self-beauty management in the women's market and the cost-effectiveness due to the COVID-19 turned increasingly important, it is sought to analyze the motivation of purchase for the products and develop the products meeting the consumer needs of the middle-aged women to develop a differen-tiated marketing strategy for the self-beauty devices, and offer assistance for the basic data to improve the con-sumption value of the continuous use by the middle-aged women. Method: The subjects of this study were middle-aged women aged 35 to 65 experienced in the self-paced beauty devices,, and to validate the research issue, 523 copies of online questionnaires were utilized for 17 cities and provinces across the nation by using the SPSS 25.0 and AMOS 25.0 programs, and in order to examine the validity of the observed variables forming the latent variables, the confirmatory factor analysis was performed to examine the convergent validity and the discriminant validity while the structural equation model was used to validate the inter-variable direct effect and indirect effect. Results: As a result of the analysis performed, it turned out that effectiveness(β=.505, p<.001), reliability(β=.352, p<.001), and aesthetics(β=.072, p<.05) influenced the perceived value by the motivation of purchase, and it turned out that reliability(β=.438, p<.001) and effectiveness(β=.418, p<.001) influenced the intent to use continu-ously by the motivation of purchase. Based on the results of this study, it turned out that the higher the motiva-tion of purchase and the larger the perceived value, the greater the intent to use continuously, and in particular, aesthetics, effectiveness, and reliability turned out to be important factors for the sub-factors of the motivation of purchase. Conclusion: Based on the results of this study, it turned out that the higher the motivation of purchase and the larger the perceived value, the greater the intent to use continuously, it is evident that the functional value and psychologi-cal value of the perception granted to the products by the variable of the motivation of purchase are crucial in determining the intent to use continuously the self-paced beauty devices for the middle-aged women’s body and maintaining the consumers. It is also meaningful in that, since the changes in the self-beauty management device market due to the COVID-19 is expected to further expand, it offers implications useful for the beauty device in-dustry according to the motivation of purchase for the consumption value as a detailed sustainability strategy for providing the customized beauty device services satisfying the needs of the consumers.
#Middle-Aged Women #Beauty Device #Motivation of Purchase #Intent to Use Continuously #Per-ceived Value

목차

등록된 정보가 없습니다.

참고문헌 (27)

참고문헌 신청
Hyngjoo Yoon / 2021 / Creation of PUBLIC SERVICE VALUE Based on the Mediating Effect of Customized Cosmetics Salesperson Customer Empathy in the Relation Between Middle-Aged Women's Cosmetic Consumption Needs and Customized Cosmetic Purchase Intentions / Public Value 6(2):28~44 dbpia Younghee Cha / 2020 / Effects of the Integrativ Play THERAPEUTIC COUNSELING Program on the Depression of the Elderly / Protection Convergence 5(2):103~111 dbpia 이재범 / 2020 / Suggestions for Using AI in Preparation for a Super-Aging Society / Robotics & AI Ethics 5(2):57~64 dbpia Maslow AH / 1943 / A Theory of Human Motivation / Psychological Review 50:370~396 google schola Heejung We / 2020 / Exploring the Experience of Job CONVERGENCE Change in the Beauty and Health Industry Using Grounded Theory / Protection Convergence 5(2):84~93 dbpia

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0