지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The objective of this study is to find out if the psychological experiences of incentive tourism do influence engagement and job performance at a cosmetic sales organization from the view point of culture marketing for internal customer. 112 sales people were surveyed who were working on incentive base and have participated in incentive tourism arranged by their company. The most preferred area for incentive tourism was Europe followed by North America. The most considered point for incentive tourism was tourism program followed by selecting the visiting nation. Emotion oriented experience and social oriented experience statistically influenced engagement of the sales organization, but physical oriented experience did not. Engagement also statistically did influence job performance. Emotion oriented experience, physical oriented experience and social oriented experience statistically did influence job performance. Tourism give us the chance not only for experiencing the local life style culture and natural resources, but also for experiencing their art works such as literature, architecture, music, paintings, clothes, foods and etc. These cultural experiences strengthen the ties among sales staffs, and furthermore their cultural level will increase so that their sales competitiveness to the customers will be higher. The incentive tourism will be a strategical choice for the service organization who wants to boost the loyalty and pride of the internal customers in order to increase their job performance.
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