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논문 기본 정보

자료유형
학술저널
저자정보
노영희 (건양대학교 의료뷰티학과) 진정화 (건양대학교 의료뷰티학과)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제19권 제6호
발행연도
2013.12
수록면
1,250 - 1,257 (8page)

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초록· 키워드

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This study set a survey targeting 258 of adults with diversity to inquiry the awareness of classic hair and accessories and the necessity of the modernization task. The results are followed: People’s interests and knowledge about the classic hair was low; however, 86.7% of respondents have seen the hair and the experience were reached through TV. Also, 79.5% of respondents have never worn it before and they showed low interests towards the classic-hair accessories. 76.7% emphasized the needs for the modernization task and 71.6% had intention to try the modernized classic hair. When the people were asked to give opinions about the modernization task of classic hair,they showed similar views such as 94.9% of ‘the classic hair has promotion effects of Korean beauty’, 91.4% of ‘professional education for classic hair is needed’ and 91.9% of ‘accessories for the classic hair needs modernization’. From this study, we could find about people’s awareness, interests, and intention to use the classic hair and accessories. Since the classic hair and the accessories have not exposed to the public much, people had less opportunity to have interests and the popularization did not happened much yet. If the classic hair and accessories become known among public and modernized for easier use, it will contribute to developing hair styles and introducing Korean beauty. In later study, we will need to study further on more detailed modernization process and more PR measures.

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