his study was conceived by the desperate need for specific records considering the life and living of fishermen on the Gogunsan Archipelago. Gogunsan Archipelago had to go through ongoing and rapid changes under the influence of Saemangeum Reclamation Project that brought about huge transformation in the west coast during the 21st century. This study sorted out the oral contents of elderly fishermen that earned a living through fishing activities around the archipelago throughout their lives. The investigators visited Jangja, Seonyu, Munyeo, Bangchuk, Myeong and Mal Islands, collecting oral records or so-called life history and put them together. Other records regarding witnesses of elderly fishermen's fishing styles and distribution were also recorded and put together. The study presented the story of elderly fishermen's lives and living in order to communicate with the future generations through storytelling. It tried to recreate the traditional culture passed down from many years ago in today's language, and offer an opportunity for people to recall the preciousness of traditional values. The purpose was to use storytelling elements in order to understand the present and prepare for the future. By observing the past, the study hoped to help the archipelago meet the demands of the times involving changes in the modern civilization. In this sense, many stories regarding the life and living of fishermen around the archipelago needed to be collected. The present study translated the stories into oral narratives and contemplated upon how to utilize storytelling and translate them into cultural content business. Based on the research experience on "Festival of the Islands' Shamanist Customs," which grouped four islands (Seonyu, Munyeo, Jangja, and Daejang Island) of the archipelago, that enjoyed a high popularity and a large group of tourists, into a single traditional cultural content, the investigators thought over on how to highlight the individuality of the four islands and further on their neighboring ones, while at the same time grouping the advantages of a good cultural archetype around a single theme. The study explored one-source and multi-use approaches in order to analyze the development of traditional cultural content, and made use of those contents by introducing various storytelling elements.