인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
Tourism development is dependent on its natural environment. A friendly environment is not only essential for sustainable tourism development, but also can be as an unique attraction for tourists.
The purpose of this study is to identify the relationship among eco-tourism value, customer satisfaction, and the behavioral intention of Tongyoung Island. Appropriate measures were taken to test 250 people who visited Jangsado of Tongyoung Island using cross-sectional survey. This study shows that emotional and epistemic value positively influences customer satisfaction while functional value has no influence. Epistemic value has a positive effect on behavioral intention while emotional value and functional value has none. Customer satisfaction positively influences behavioral intention. In addition, emotional value and epistemic value both have a positive indirect effect on behavioral intention.
This all shows that customer satisfaction mediates the relationship between eco-tourism value and behavioral intention. Thus in order to attract more tourists, managers should focus on eco-tourism value.
#통영 섬
#장사도
#생태관광가치
#고객만족
#행동의도
#관광산업
#Tongyoung Island
#Jangsado
#eco-tourism value
#customer satisfaction
#behavioral intention
#tourism business
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
등록된 정보가 없습니다.
참고문헌
참고문헌 신청최근 본 자료
