인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
After the outbreak of COVID-19, the importance of personal safety and hygiene has been emphasized, leading to a rapid change in consumer trends in these days. In response to these trends, industries are focusing on designing with sustainability concepts such as environmentally friendly design, green design and biophilic design, which have emerged as new paradigms that consider natural environments. The purpose of this study is to examines the current status of commercial spaces in domestic that engage in space branding and analyzes the characteristic of biophilic design and analyzes how each commercial space applies biophilic design and explores the direction of commercial space design. The method of this study analysis matrix is derived by utilizing patterns of biophilic design. Through this matrix, visiting and analyzing 3 commercial spaces practicing space branding in domestic. According to the analysis result, the spatial composition is based on elements of biophilic design patterns, such as direct and indirect expressions of nature, natural materials and colors, and ensuring natural lighting in indoor environments. It is suggested that applying natural elements of biophilic design in space branding can enhance the experiential and cognitive aspects of a brand for consumers, providing a differentiated brand experience. Thus, at a time when the market on sustainable commercial spaces should be actively pursued by utilizing biophilic design within commercial spaces.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2023-619-001405911