인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.4
- 수록면
- 67 - 87 (21page)
이용수
초록· 키워드
This study analyzes the current status of the hotel industry and new trends under the current COVID-19 situation, and then specializes in the hotel's own unique services for survival and builds a safe and sustainable system. We would like to present a sustainable marketing strategy and management and operation plan to respond. First, Product development and promotion according to changes in hotel trends.First of all, it is necessary to develop various products for domestic customers that can expand the market through targeting the domestic market and strengthen competitiveness. Second, Reinforcement of non-face-to-face service using unmanned technology. In the hotel industry, technology for applying non-face-to-face services is gradually commercialized, and at the same time, it is necessary to think about providing safe face-to-face human services suitable for hotels. Among hotel human services recognized by hotel customers, we will actively introduce non-face-to-face services as soon as possible for service processes that do not require simple repetitive tasks or unnecessary personal contact, so that hotel customers can receive differentiated face-to-face services from before COVID-19. Third. The scope of hotel business diversification, which was carried out during the COVID-19 period, is expected to further expand. Business diversification to improve short-term performance can lead to a loss of hotel brand image and poor management. Therefore, the direction of business diversification should be focused on the brand and core competencies of the hotel, and the diversification strategy and marketing plan should be established according to the clear goal setting of whether the purpose of the business is sales, brand, or improvement.
#Post-COVID-19
#Sustainable Marketing Strategy
#Hotel Trends
#Unmanned Technology
#Hotel Business Diversification
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목차
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