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This research explores the reception and engagement of Korean metaverse-based entertainment content, focusing on virtual idols within the Taiwanese fandom context. Through in-depth interviews with five female students and professionals in their 20s, the study investigates the experiences and perceptions of Taiwanese fans toward the Korean virtual idol group Plave. The findings reveal nuanced insights into the fans’ appreciation for Plave’s distinctive communication style and individuality, drawing comparisons with traditional idols. Plave fandoms mainly consist of fans of Kpop idols, animation, and virtual streamers. They are satisfied with Plave and more actively communicate with their fans than other idol groups. Furthermore, they do not physically exist; even Korean fans can’t see them. It also satisfied foreign fans that they could like Korean idols in the same situation as Koreans. Despite the metaverse foundation, fans express a profound connection to the real-world counterparts of Plave, underscoring the emotional impact associated with the idols’ physical presence. The research highlights challenges metaverse idols encounter, including the limitations of inperson interactions and the static nature of appearances. In contrast to prevailing media analyses, this study emphasizes fans’ substantial interest in and affection for both the virtual idol group and the real-world individuals behind Plave. The study underscores the importance of comprehending the intricate dynamics between metaverse-based idols and their real-world counterparts, acknowledging fans’ emotional impact and positive sentiments toward both dimensions. This research provides essential insights into the reception of Korean metaverse content in Taiwan, offering a nuanced understanding of the unique characteristics and challenges metaverse-based idols face in the international entertainment landscape. This study lays the foundation for future research to address the gap in academic research on the overseas reception of metaverse-based content, particularly in Taiwan, offering practical implications for exporting Korean metaverse content to Taiwan.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론
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