지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.30 No.2(Wn.163)
- 발행연도
- 2024.2
- 수록면
- 56 - 66 (11page)
- DOI
- 10.20878/cshr.2024.30.2.007
이용수
초록· 키워드
오류제보하기
This study aims to find out what selection attributes influence the food preferences and purchase behavior of Generation MZ. The sample collection for the study was done through a survey with 250 respondents from 1 June to 29 June 2023. Of these, 228 valid responses were analyzed after excluding unreliable and incomplete responses. The research took a close look at the impact of specific choice attributes associated with spicy foods, such as price, hygiene, variety, and trend, on the satisfaction. The research outcomes revealed noteworthy insights. It was observed that price, variety, and trend significantly contribute to the enhanced satisfaction levels of Generation MZ. Furthermore, satisfaction plays a pivotal role in driving the repurchase decisions. However, the attribute of hygiene did not exhibit a statistically significant impact on satisfaction levels. This study has profound implications for understanding how Generation MZ shapes their food preferences and choices. Prioritizing strategies associated with price, variety, and trend can foster more positive interactions with Generation MZ, ultimately bolstering the competitiveness of the food industry.
목차
ABSTRACT
1. INTRODUCTION
2. THEORETICAL BACKGROUND
3. RESEARCH METHODS
4. RESULT OF THE RESEARCH
5. IMPLICATIONS AND CONCLUSION
REFERENCES
참고문헌 (41)
참고문헌 신청
Budiarto, A., Abdi, N. S., Dharmowijoyo, D. B. E., Ahmad Termida, N., Daniel, B. D., Sukor, N. S. A., & Tanjung, L. E. (2022). Effects of changes in discretionary trips and online activities on social and mental health during two different phases of the COVID-19 Pandemic in Malaysia. Sustainability, 14(21), 13776.
Cha, S. S. & Kim, K. S. (2023). A study on selection attributes of luxury goods in online stores of MZ generation: Focusing on the moderating effects of consumer value. Journal of Distribution Science, 21(11), 103-111.
Cha, S. S., & Lee, S. H. (2021a). The effects of user experience factors on satisfaction and repurchase intention at online food market. The Journal of Industrial Distribution & Business, 12(4), 7-13.
Cha, S. S., & Lee, S. H. (2021b). The influence of ramen selection attributes on consumer purchase intention. Korea Food and Health Convergence Research, 7(4), 1-11.
Cha, S. S., & Nah, Y. A. (2022). A study on factors affecting consumer satisfaction and continued use of food subscription service. Journal of Distribution and Management Research, 25(2), 5-17.
Cha, S. S. & Kim, K. S. (2023). A study on selection attributes of luxury goods in online stores of MZ generation: Focusing on the moderating effects of consumer value. Journal of Distribution Science, 21(11), 103-111.
Cha, S. S., & Lee, S. H. (2021a). The effects of user experience factors on satisfaction and repurchase intention at online food market. The Journal of Industrial Distribution & Business, 12(4), 7-13.
Cha, S. S., & Lee, S. H. (2021b). The influence of ramen selection attributes on consumer purchase intention. Korea Food and Health Convergence Research, 7(4), 1-11.
Cha, S. S., & Nah, Y. A. (2022). A study on factors affecting consumer satisfaction and continued use of food subscription service. Journal of Distribution and Management Research, 25(2), 5-17.
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