지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.30 No.3(Wn.164)
- 발행연도
- 2024.3
- 수록면
- 107 - 118 (12page)
- DOI
- 10.20878/cshr.2024.30.3.009
이용수
초록· 키워드
오류제보하기
This study was conducted to identify tangible clues to securing the competitiveness of delivery app service companies. The specific research objectives are as follows. First, check the delivery app online service quality factors. Second, it is to confirm the influence of the online service quality experienced by delivery app users on the user"s attitude, intention to reuse, and intention to recommend. To achieve the research purpose, previous studies on research variables were reviewed. In addition, to confirm the relationship of influence between each research variable, a survey was conducted on 250 people in their 20s and 30s from March 20 to 27, 2023. To analyze empirical data, frequency analysis, reliability analysis, factor analysis, and correlation analysis were performed using SPSS 26, and Lisrel 9.1 was used to verify hypotheses. The analysis results of this study are as follows. First. efficiency, privacy, interesting, and technical effort were identified as online service quality factors perceived by delivery app users. Second, it was confirmed that the service quality factors experienced by delivery app users had a significant impact on app user satisfaction. Third, it was confirmed that delivery app users" satisfaction had a significant impact on their intention to reuse and recommend.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구모형과 가설설정
4. 실증분석
5. 결론 및 제언
REFERENCES
참고문헌 (39)
참고문헌 신청
Aaker, D. A., & Myers, J. G. (1982). Advertising management. Englewood Cliffs, NJ: Prentice-Hall.
An, K. H. (2018). How quality factors affect satisfaction Dependency in O2O service platform: An empirical study of order/delivery app service case (Doctoral dissertation). Kyung Hee University.
Bae, I. H. (2023). The influence of service quality on brand value and continuance use intention of food delivery application. Journal of Industrial Innovation, 39(4), 275-285.
Baek, J. O. (2023). Effects of kiosok characteristics of food service companies on customer experience, satisfaction, and continuous use intention. Culinary Science & Hospitality Research, 29(5), 98-111.
Boulding, W., & Kirmani A. (1993). A consumer-side experimental examination of signaling theory: Do consumer perceive warranties as signals of quality. Journal of Consumer Research, 20(1), 111-123.
An, K. H. (2018). How quality factors affect satisfaction Dependency in O2O service platform: An empirical study of order/delivery app service case (Doctoral dissertation). Kyung Hee University.
Bae, I. H. (2023). The influence of service quality on brand value and continuance use intention of food delivery application. Journal of Industrial Innovation, 39(4), 275-285.
Baek, J. O. (2023). Effects of kiosok characteristics of food service companies on customer experience, satisfaction, and continuous use intention. Culinary Science & Hospitality Research, 29(5), 98-111.
Boulding, W., & Kirmani A. (1993). A consumer-side experimental examination of signaling theory: Do consumer perceive warranties as signals of quality. Journal of Consumer Research, 20(1), 111-123.
이 논문과 함께 이용한 논문
[Infographic] 쿠팡이츠가 부른 배달앱 경쟁 2R_요기요 제치자 배민이 치받다
김하나
더스쿠프
2024
.04
친환경 음식 배달 용기를 사용하는 배달 음식점 브랜드에 대한 소비자의 심리적 혜택이 브랜드 태도와 행동 의도에 미치는 영향
박진표
호텔관광연구
2024
.01
배달의 민족 앱 품질이 이용고객의 지각된 용이성, 지각된가치 및 고객만족에 미치는 영향
고윤희
,
변광인
한국외식산업학회지
2023
.04
[SPECIAL REPORT 2] 니가 하면 나도 한다 ‘무료 배달’ 삼국지
나건웅
,
최창원
매경이코노미
2024
.04
KANO 모델을 활용한 ESG경영 기반의 배달대행 플랫폼 서비스디자인 방향 제안 - 배달 라이더를 중심으로
김선무
,
이봉규
한국산학기술학회 논문지
2024
.01
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-151-24-02-089496591