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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.4
- 수록면
- 13 - 20 (8page)
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초록· 키워드
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This study was conducted with the purpose of positioning architectural aesthetic sensibility on a coordinate system for the level of architectural aesthetic and monetary value. Data were collected from 800 local citizens targeting public buildings in five metropolitan cities across the country. Through an interactive survey, we collected architectural aesthetic scores, emotional words, and payment amount data using the contingent valuation method. Using R Studio, a big data analysis tool, word cloud analysis and weighted log odds analysis were used to create an emotional vocabulary positioning map based on the level of architectural aesthetic and monetary value. The main results of the study are as follows;
First, in word cloud analysis, the architectural aesthetic sensibility is clearly differentiated between architectural aesthetic scores of less than 70 points and over 70 points, whereas in the case of monetary value, sensibility is mixed. Second, as a result of the cluster positioning, positive emotions include those that simply have high architectural aesthetic scores, while there are other emotions that increase both architectural aesthetic scores and monetary value. Third, through word cloud analysis and weighted log-odds analysis, the architectural aesthetic sensibility was finally positioned according to the level of architectural aesthetic and monetary value (Figure 8). Fourth, the emotions that improve both the level of architectural aesthetic and monetary value are ‘emotive’, ‘soft’, and ‘flamboyant’, and these emotions can be design strategies for place marketing and emotional marketing. Fifth, if emotions such as ‘ecofriendly’ and ‘emotive’ are highlighted, monetary value equivalent to about 30~40% of the total project cost can be generated. Sixth, sensibilities that undermine both the level of architectural aesthetic and monetary value are ‘wasteful’ and ‘anharmonic,’ and these sensibilities can cause financial losses equivalent to approximately 18~27% of the total project cost. The architectural aesthetic emotional positioning map explored in this study can be used as a design strategy, including place marketing and emotional marketing, and is also significant in that it expands the scope of approach and research on architectural aesthetic at a practical level.
First, in word cloud analysis, the architectural aesthetic sensibility is clearly differentiated between architectural aesthetic scores of less than 70 points and over 70 points, whereas in the case of monetary value, sensibility is mixed. Second, as a result of the cluster positioning, positive emotions include those that simply have high architectural aesthetic scores, while there are other emotions that increase both architectural aesthetic scores and monetary value. Third, through word cloud analysis and weighted log-odds analysis, the architectural aesthetic sensibility was finally positioned according to the level of architectural aesthetic and monetary value (Figure 8). Fourth, the emotions that improve both the level of architectural aesthetic and monetary value are ‘emotive’, ‘soft’, and ‘flamboyant’, and these emotions can be design strategies for place marketing and emotional marketing. Fifth, if emotions such as ‘ecofriendly’ and ‘emotive’ are highlighted, monetary value equivalent to about 30~40% of the total project cost can be generated. Sixth, sensibilities that undermine both the level of architectural aesthetic and monetary value are ‘wasteful’ and ‘anharmonic,’ and these sensibilities can cause financial losses equivalent to approximately 18~27% of the total project cost. The architectural aesthetic emotional positioning map explored in this study can be used as a design strategy, including place marketing and emotional marketing, and is also significant in that it expands the scope of approach and research on architectural aesthetic at a practical level.
목차
Abstract
1. 서론
2. 일반적 고찰
3. 조사내용 및 방법
4. 건축미 감성의 포지셔닝맵
5. 결론 및 제언
REFERENCES
참고문헌 (10)
참고문헌 신청
Kapper, T. (2000). The Economic Value of Landscape Aesthetic: Integrating Contingent Valuation and Aesthetic Assessment in a Wisconsin Highway Project, Ph.D. Dissertation, University of Wisconsin-Madison.
Kapper, T. (2004). Bring beauty to account in the environmental impact statement: the contingent valuation of landscape aesthetics, Environmental Practice, 6(4), 296-305.
Kim, Y. W. (2021). Easy to Learn R Text Mining. Easys publishing.
Lee, D. J. (2009). A Study on the Effects of the Architecture Aesthetic on the Potential Use Value, Ph.D. Dissertation, Kyungpook National University.
Lee, D. J., & Ko, E. H. (2012). A methodological approach on economic valuation of the phenomenal architectural aesthetic by integrating the fuzzy theory with contingent valuation. Journal of the Architectural Institute of Korea, Planning and Design Section, 28(3), 63~72.
Kapper, T. (2004). Bring beauty to account in the environmental impact statement: the contingent valuation of landscape aesthetics, Environmental Practice, 6(4), 296-305.
Kim, Y. W. (2021). Easy to Learn R Text Mining. Easys publishing.
Lee, D. J. (2009). A Study on the Effects of the Architecture Aesthetic on the Potential Use Value, Ph.D. Dissertation, Kyungpook National University.
Lee, D. J., & Ko, E. H. (2012). A methodological approach on economic valuation of the phenomenal architectural aesthetic by integrating the fuzzy theory with contingent valuation. Journal of the Architectural Institute of Korea, Planning and Design Section, 28(3), 63~72.
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