인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.4
- 수록면
- 55 - 59 (5page)
- DOI
- 10.31152/JB.2024.04.9.2.55
이용수
초록· 키워드
The emergence of AI in the distribution industry has brought changes to many distribution companies. The scope of use of AI is continuously expanding, including recommending products, optimizing delivery routes, and planning marketing events. This paper selected the case of Coupang and attempted to examine whether Coupang achieved first place in Korea despite being a latecomer and the changes and development of the distribution company. For this purpose, various secondary data and interview data were used. Using AI technology, distribution companies decided and predicted sales items. It is expected that sales forecasting and inventory management using AI technology will become possible. When selling a product, it is also expected that it will be possible to predict how effectively sales volume, promotions, and marketing activities will be able to promote sales, and based on this, help companies achieve the best performance. This paper examines the development and changes of distribution companies through the case of Coupang. This case is expected to have many implications for other retailers.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- I. Introduction
- II. Precedent Studies
- III. Case Study of Coupang
- IV. Discussion
- V. Conclusion
- Reference
참고문헌
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