인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
As industries grow, trade shows are more subdivided and more diversified. Many korean companies take part in overseas shows not only in domestic shows. For successful business results, the companies must participate many trade shows and they must plan to make their strategic stands for effective exhibit marketing. But the space formation of most domestic stands are focused on display for their products or events for gathering visitors regardless of the characteristic of trade show. That make many problems about the best use of space and meeting buyers for business. So, this study is to present the directions of space formation in exhibit stands which can match the characteristics of various trade shows by analyzing the formation types of exhibit stands. And this is also to investigate trends and types of space formation in exhibit stands, overseas shows. Accordingly, in order to set the characteristics of trade shows to reaching out to exhibit objectives, this study presents the directions of space formation in exhibit stands by surveying and analyzing 21 stands in 3 trade shows. The directions are following; firstly, the space formation of value should be decided by the characteristics of trade shows. Secondly it should be emphasized these spaces; meeting area and service area in trade show, display space and event space in consumer show, display space and meeting area in combined show. These will be expected to have the desired results with well-formated stands.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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