지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.6
- 수록면
- 107 - 116 (10page)
- DOI
- 10.31152/JB.2024.06.9.3.107
이용수
초록· 키워드
오류제보하기
The travel sharing content posted by travelers on social media has a profound impact on the consumption patterns and behaviors of potential travelers. Therefore, how to effectively utilize travel sharing on social media to attract potential travelers has become an important issue. In this paper, from the perspective of travelers" adoption process of recommended information, based on persuasion theory, we studied the influence of recommender characteristics and recommended information characteristics on travelers" adoption willingness. The effects of information content quality, visual cues, professionalism and social identity on tourists" adoption willingness were investigated through a questionnaire survey, and the data were analyzed and hypotheses were verified using SPSS and AMOS software. The following conclusions were finally drawn: tourists" adoption intention is influenced by the characteristics of recommended information, the characteristics of recommenders and the tourists" own perceived characteristics. Perceived usefulness and perceived trust as mediating variables positively affect tourists" adoption intention. These findings provide a reference basis for tourism destinations to carry out promotional activities on social media platforms.
목차
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Design and Analysis
Ⅴ. Results and Discussion
Reference
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