인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
The purpose of this study is to understand which factors are attractive to people who want to use Jeonju’s ‘Hakindang’ Hanok as accommodation facilities, and whether the factors are related to tradition, favorability toward Hanok, and the intention of accommodation of users. Therefore, in terms of accommodation marketing in the future, we intend to identify exterior that can contribute to the activation of Hanok. Data of empirical studies were collected through eye tracking experiments and survey methods for 31 undergraduate students at J University. As a result of eye tracking analysis, the subjects paid attention to the outer wall, windows, roof, signboards, and natural scenery elements in the center of Hakindang. Most of these clues with high environmental interest were found to be statistically not related to subjective interest, including the intention to stay. Rather, it was found that the interest in the elements of the stylobate and yard was related to the subjective interest or the intention to stay in terms of marketing. In addition, it was possible to determine the intention of visual interest by grasping the cozyness of the Hanok layout structure and the reluctance to Hanok, which are the reasons for interest.
#Eye-Tracking
#Han-Ok
#House Elevation Components
#Visual Interest
#Heatmap
#시선추적
#한옥
#주택입면 구성요소
#시각적 관심
#히트맵
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- ABSTRACT
- I. 서론
- II. 시선추적에 관한 문헌고찰
- III. 연구방법
- IV. 학인당의 시각적 관심 분석결과
- V. 논의 및 결론
- REFERENCES
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-151-24-02-090288041
