인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study explores consumer perceptions and responses to unmanned robot cafés. In an unmanned robot café, services are provided through touchpoints with a robot in an environment where interactions with clerks are excluded. An online survey was conducted with 306 consumers in their 20s–40s, those who experienced a unmanned robot café using a drive-through. Descriptive, confirmatory factor analyses and structural equation modeling were conducted using SPSS 28.0 and Amos 25.0.
The results are as follows, First, price rationality, perceived coolness significantly affected satisfaction with an unmanned robot cafe. Second, perceived usefulness significantly affected satisfaction and the intention to use the unmanned robot café. Third, satisfaction significantly affected the intention to continue using the unmanned robot café. Fourth, the main factor that drives people to visit unmanned robot cafés is that they can receive services without communicating with them.
The results are as follows, First, price rationality, perceived coolness significantly affected satisfaction with an unmanned robot cafe. Second, perceived usefulness significantly affected satisfaction and the intention to use the unmanned robot café. Third, satisfaction significantly affected the intention to continue using the unmanned robot café. Fourth, the main factor that drives people to visit unmanned robot cafés is that they can receive services without communicating with them.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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