인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
The importance of going green continues to receive attention, and as part of this recent trend, green practices have become important managerial and operational issues in the airline industry. This study proposes a conceptual framework to examine the causal relationships of green perceived value, green image, green corporate reputation, green experiential satisfaction, green experiential loyalty, and green-switching intentions. Using structural equation modeling (SEM), the responses of 358 airline customers were empirically analyzed. These responses were gathered through an online self-administered questionnaire. It was found that green image and corporate reputation have a significant effect on green experiential satisfaction, but green perceived value does not. The results also show that green experiential satisfaction has a significant effect on green experiential loyalty and that both satisfaction and loyalty have a negative relationship with switching intentions. In addition, this study verified the moderating effect between rival FSCs (full-service carriers) and found significant causal relationships, except for the influence of loyalty on switching intentions. The study results provide theoretical and practical implications for airlines by presenting strategic directions for effective green customer communication.
본문·목차
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