인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study analyzed the impact of golf influencers' authenticity and attractiveness on followers' loyalty and continued participation intention, and examined differences across social media platforms. Data were collected from 214 amateur golfers who use social media platforms, leading to the following conclusions.
First, the attractiveness of golf influencers significantly influenced followers' loyalty, while authenticity did not have a significant impact. Therefore, golf influencers should focus on enhancing their attractiveness to increase follower loyalty.
Second, both attractiveness and authenticity of golf influencers positively influenced followers' continued participation intention, with attractiveness having a greater impact than authenticity. This suggests that influencers should prioritize enhancing their attractiveness to boost continued participation.
Third, the analysis of differences across social media platforms revealed that the impact of attractiveness on continued participation intention varied by platform. Compared to YouTube, the increase in attractiveness on visually-oriented platforms like Instagram and TikTok led to a greater increase in continued participation intention. This indicates that on these platforms, an influencer's attractiveness has a stronger impact on follower behavior
First, the attractiveness of golf influencers significantly influenced followers' loyalty, while authenticity did not have a significant impact. Therefore, golf influencers should focus on enhancing their attractiveness to increase follower loyalty.
Second, both attractiveness and authenticity of golf influencers positively influenced followers' continued participation intention, with attractiveness having a greater impact than authenticity. This suggests that influencers should prioritize enhancing their attractiveness to boost continued participation.
Third, the analysis of differences across social media platforms revealed that the impact of attractiveness on continued participation intention varied by platform. Compared to YouTube, the increase in attractiveness on visually-oriented platforms like Instagram and TikTok led to a greater increase in continued participation intention. This indicates that on these platforms, an influencer's attractiveness has a stronger impact on follower behavior
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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