인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술저널
DBpia Top 10%
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
The purpose of this study was to investigate consumer attitudes and purchase intentions toward upcycled food, as well as the factors influencing the purchase intentions for upcycled foods. A questionnaire designed for both online and offline distribution was administered to Korean consumers between April and May 2024, with a total of 367 responses used for data analysis. Only 20.1% of the respondents indicated that they were familiar with upcycled foods, and approximately one-fourth of these had experience purchasing the same. Women had more positive attitudes(p<0.01) and higher purchase intentions (p<0.001) towards upcycled foods than men. The purchase intention of individuals in their 40s was higher than that of those in their 20s and 30s(p<0.05). Consumer attitude(β=0.630, p<0.001), levels of altruism(β=0.102, p<0.05), ethical management consciousness(β=0.085, p<0.05), and gender(β=0.085, p<0.05) were significantly related to consumers’ purchase intentions. The results suggest that marketing efforts for upcycled foods should focus on women with ethical consumption consciousness and that marketing communication on the environmental and social benefits of upcycled food is necessary to foster positive consumer attitudes.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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