인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
As the latest wave of technological and industrial revolutions advances, artificial intelligence is increasingly being integrated into various sectors, including journalism, driving the intelligent transformation of traditional media. This study focuses on the emerging phenomenon of AI-powered news anchors, exploring the key design factors that influence traditional news consumers' acceptance of AI news anchors. Using an experimental approach, this study compares viewers' perceptual acceptance of AI news anchors across different levels of appearance fidelity. The experimental stimuli included three sets of news videos, each featuring a human anchor, a humanoid AI anchor, and a non-humanoid AI anchor, all delivering the same news script. The results indicate that viewers can clearly distinguish between human and AI anchors. In terms of perceived usefulness, ease of use, and satisfaction, human anchors were generally rated higher than AI anchors. However, in viewing intent, non-humanoid AI anchors were significantly preferred over both human and humanoid AI anchors. Notably, no significant statistical differences were observed between humanoid and non-humanoid AI anchors regarding perceived ease of use and satisfaction. These findings provide valuable insights for the design of AI news anchors and offer theoretical and practical implications for the application of AI technology in the field of journalism.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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