인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study examines the sustainability of different online food delivery (OFD) models in South Korea's competitive food delivery market, focusing on three distinct approaches: OFD 1.0 (Shop Delivery Model), OFD 2.0 (Integrated Model), and OFD 3.0 (Free Integrated Model). Through secondary data analysis and industry reports, we evaluate how each model impacts four key stakeholders: consumers, restaurants, riders, and platforms. The study also investigates the implications of regulatory interventions, particularly commission fee caps, on ecosystem sustainability. Our findings suggest that while OFD 3.0 demonstrates advantages in customer satisfaction and operational efficiency through its free delivery approach, it shows greater vulnerability to regulatory pressures compared to traditional models. The research reveals that regulatory interventions, such as commission fee caps, can have unintended consequences across the ecosystem, potentially harming the same stakeholders they aim to protect. Drawing from the Amazon Antitrust Paradox framework, we argue that platform regulations in South Korea should consider the distinct operational characteristics of each delivery model to avoid disrupting ecosystem efficiency. This study contributes to the growing literature on digital platforms by providing insights into the complex relationships between delivery models, regulatory frameworks, and ecosystem sustainability in the food delivery industry.
본문·목차
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