인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aims to examine the relationships among untact service quality, customer satisfaction, and continuous usage intentions for users of small accommodations. The study of the characteristics of untact service quality and their impact on customer attitudes and behavioral intentions has been relatively overlooked despite its importance. Therefore, this study aims to contribute to expanding the understanding of the relevant field by examining the causal relationships between the dimensions of untact service quality, customer satisfaction, and continuous usage intentions. Additionally, it is significant that this study focuses on the growing small accommodation sector in the aftermath of COVID-19. he empirical analysis results showed that untact service quality had a partially significant positive(+) relationship with perceived value, and untact service quality also had a partially significant positive(+) relationship with customer satisfaction. Perceived value showed a significant positive(+) relationship with customer satisfaction, and it also exhibited a significant positive(+) relationship with continuous usage intentions. Customer satisfaction was found to have a significant positive(+) relationship with continuous usage intentions. Customers who are satisfied with untact service quality are expected to continue using untact services. The results of this study are expected to provide important theoretical contributions and practical implications regarding the impact of untact service quality dimensions on customer attitudes and behavioral intentions.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-151-25-02-092299949