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자료유형
학술저널
저자정보
(인천대학교) (인천대학교)
저널정보
한국멀티미디어학회 멀티미디어학회논문지 멀티미디어학회논문지 제28권 제5호
발행연도
수록면
646 - 656 (11page)
DOI
10.9717/kmms.2025.05.28.5.646

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초록· 키워드

This study aims to quantitatively analyze the thumbnail design elements of leading Korean YouTube entertainment channels and compare their visual characteristics. A total of 120 thumbnails (30 from each channel: "Wootso", "Psick Univ", "Bomulsom", and "Korean Englishman") were collected based on top-viewed videos over the past five years. Each thumbnail was coded using 16 design factors derived from prior research in layout, typography, color, and figure elements. The data were analyzed using frequency analysis, chi-square tests of independence, and Bonferroni-adjusted post-hoc tests to verify statistical significance. The results revealed statistically significant differences (p < .05) across major visual elements, including text effects, text quantity, number of figures, color, and visual effects. The post-hoc test confirmed meaningful differences between specific channel pairs. These findings indicate that the visual composition of thumbnails is not merely an aesthetic decision but functions as a visual communication strategy closely tied to the content type, brand positioning, and target audience. This study provides empirical evidence that thumbnail design operates strategically in digital content environments and contributes to visual identity and audience engagement strategies for entertainment channels.
#YouTube #Thumbnail Design #Visual Strategy #Entertainment Channel #Multimedia
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지
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  1. ABSTRACT
  2. 1. 서론
  3. 2. 이론적 배경
  4. 3. 연구 설계 및 분석 결과
  5. 4. 결론
  6. REFERENCE

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