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저자정보
(Pukyoung National University) (Hankuk University of Foreign Studies) (Sichuan University of Science & Engineering) (Pukyoung National University)
저널정보
한국외국어대학교 국제지역연구센터 International Area Studies Review International Area Studies Review Vol.28 No.2
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    초록·키워드

    The purpose of this study is to analyze export competitiveness according to market shocks. For the empirical analysis of this study, we examined the factors affecting the export competitiveness of Korean companies during the COVID-19 pandemic, which can be considered a market shock. To this end, we compared and analyzed the differences in factors between two contrasting market conditions, that is, a typical trade environment and an abnormal market condition such as the COVID-19 pandemic. The factors affecting export competitiveness consisted of human capital, export market orientation, and partnership management. The analysis results showed that normal market conditions, sales, human capital, export market orientation, and partnership management had a significant impact on export competitiveness. However, under market shock conditions such as the COVID-19 pandemic, company age, export market orientation, and partnership management were important factors. This study is meaningful in that it empirically compared and analyzed the factors affecting export competitiveness under the market shock situation of the COVID-19 pandemic and normal conditions for Korean companies.

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