인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This study aimed to examine the impact of service quality on exercise satisfaction and continuance intention in the AI-based fitness service market. As AI technologies expand in health and fitness, it is important to identify how users evaluate service quality and whether the traditional service quality framework remains applicable in this context.
Service quality was conceptualized through the SERVQUAL model, consisting of tangibility, reliability, responsiveness, assurance, and empathy. Data were collected through an online survey, yielding 406 responses. After excluding incomplete cases, 402 valid responses were analyzed using multiple regression to assess the effects of the five dimensions on exercise satisfaction and continuance intention.
The findings indicated that all five dimensions had significant and positive impacts on both outcomes. Reliability and assurance were the most influential, highlighting the need for accurate and consistent AI-driven feedback, along with scientific validity and data security in exercise programs. Tangibility, responsiveness, and empathy also contributed, but their effects were comparatively weaker.
In conclusion, this study confirms that the SERVQUAL model can be effectively applied in technology-based services and underscores the central role of reliability and assurance in shaping satisfaction and continuance intention within AI fitness services.
Service quality was conceptualized through the SERVQUAL model, consisting of tangibility, reliability, responsiveness, assurance, and empathy. Data were collected through an online survey, yielding 406 responses. After excluding incomplete cases, 402 valid responses were analyzed using multiple regression to assess the effects of the five dimensions on exercise satisfaction and continuance intention.
The findings indicated that all five dimensions had significant and positive impacts on both outcomes. Reliability and assurance were the most influential, highlighting the need for accurate and consistent AI-driven feedback, along with scientific validity and data security in exercise programs. Tangibility, responsiveness, and empathy also contributed, but their effects were comparatively weaker.
In conclusion, this study confirms that the SERVQUAL model can be effectively applied in technology-based services and underscores the central role of reliability and assurance in shaping satisfaction and continuance intention within AI fitness services.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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