인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Purpose: The purpose of this study is to analyze the factors that promote home training through social media by applying the Uses and Gratifications Theory (UGT).
Method: A survey was conducted with 417 adults who had experience using home training through social media. The collected data were analyzed using SPSS 26.0 and AMOS 26.0 through frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling.
Results: The major findings are as follows. First, information-seeking motivation had the strongest influence on cognitive gratification. Second, social interaction motivation strongly influenced on social gratification. Third, a paradoxical result emerged: convenience motivation had a negative impact on emotional gratification. Fourth, cognitive gratification and social gratification had the greatest influence on continuance intention.
Conclusion: This study revealed that users of social media-based home training have evolved from passive consumers of exercise content to active, learning-oriented participants. Home training is increasingly being redefined as a social activity within online communities. Notably, the identification of the paradigm shift in the digital healthcare industry, emphasizing the importance of finding an optimal balance between accessibility and challenge.
Method: A survey was conducted with 417 adults who had experience using home training through social media. The collected data were analyzed using SPSS 26.0 and AMOS 26.0 through frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling.
Results: The major findings are as follows. First, information-seeking motivation had the strongest influence on cognitive gratification. Second, social interaction motivation strongly influenced on social gratification. Third, a paradoxical result emerged: convenience motivation had a negative impact on emotional gratification. Fourth, cognitive gratification and social gratification had the greatest influence on continuance intention.
Conclusion: This study revealed that users of social media-based home training have evolved from passive consumers of exercise content to active, learning-oriented participants. Home training is increasingly being redefined as a social activity within online communities. Notably, the identification of the paradigm shift in the digital healthcare industry, emphasizing the importance of finding an optimal balance between accessibility and challenge.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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