인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Purpose: The purpose of this study is to comprehensively analyze the effectiveness of internal marketing within Korean sports organizations through a meta-analysis.
Method: A total of 21 studies examining the relationship between internal marketing and various dependent variables in Korean sports organizations were analyzed using Comprehensive Meta-Analysis (CMA) software.
Results: The results are as follows: First, the effect size of internal marketing on the dependent variables in Korean sports organizations was found to be high. Second, among the subfactors of internal marketing, external communication showed the largest effect size, followed by internal communication, personnel management, management support, and training and education. Third, the effect size of internal marketing on job satisfaction was greater than its effect on customer orientation.
Conclusion: The findings of this study provide empirical evidence to help managers in Korean sports organization develop and implement effective internal marketing strategies.
Method: A total of 21 studies examining the relationship between internal marketing and various dependent variables in Korean sports organizations were analyzed using Comprehensive Meta-Analysis (CMA) software.
Results: The results are as follows: First, the effect size of internal marketing on the dependent variables in Korean sports organizations was found to be high. Second, among the subfactors of internal marketing, external communication showed the largest effect size, followed by internal communication, personnel management, management support, and training and education. Third, the effect size of internal marketing on job satisfaction was greater than its effect on customer orientation.
Conclusion: The findings of this study provide empirical evidence to help managers in Korean sports organization develop and implement effective internal marketing strategies.
본문·목차
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