인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
[Purpose] This study aimed to examine the structural relationships among service quality, enjoyment, perceived usefulness, perceived ease of use, and behavioral intention toward mobile exercise applications based on the Technology Acceptance Model (TAM). The purpose was to provide foundational data for developing digital service strategies that enhance user experiences in the mobile exercise apps industry. [Methods] A total of 305 Korean university students, who were highly engaged in smartphone use and had prior experience using mobile exercise app, participated in a questionnaire survey. [Results] The results indicated that service quality of mobile exercise applications had a significant positive effect on users’ enjoyment, and that enjoyment significantly enhanced perceived usefulness and ease of use. Both perceived usefulness and ease of use had positive influences on behavioral intention. [Conclusion] These findings indicate that emotional factors (enjoyment) and cognitive factors (usefulness and ease of use) interact during the acceptance process of mobile exercise applications, suggesting that service quality reinforces users’ behavioral intention through these mediating mechanisms. This study is significant in that it verified the acceptance mechanism of mobile exercise applications from both emotional and cognitive perspectives.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-26-02-095544704
