인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2026.1
- 수록면
- 113 - 124 (12page)
- DOI
- 10.51979/KSSLS.2026.01.103.113
이용수
초록· 키워드
Purpose: The purpose of this study is to qualitatively analyze the mechanisms underlying the formation of high involvement among female professional baseball fans and to develop a theoretical explanatory framework using grounded theory.
Method: A total of nine female professional baseball fans who met the operational definition of highly involved fans and had never changed the team they supported were selected through purposive sampling.
To protect participants’ privacy and prevent identity disclosure, pseudonyms were used in all records.
Data were collected and analyzed using the systematic coding procedures of grounded theory to identify emerging categories and their interrelationships.
Results: The analysis revealed a comprehensive process of fandom formation comprising six key components. First, the causal conditions were identified as “memories and connection links,” rooted in geographic residence and the influence of family or acquaintances. Second, the contextual factors involved “powerful emotional stimuli,” such as dramatic game moments and the overwhelming atmosphere of the stadium. Third, these factors interacted to trigger the core phenomenon of becoming an “official fan,” characterized by shared historical moments and heightened intimacy with the team. Fourth, intervening conditions—including team slumps, player scandals, and internal fandom conflicts—prompted a re- evaluation of fan identity. Fifth, the interaction strategies employed to maintain loyalty included integrating the fandom into one’s core identity and engaging in digital interactions. Finally, the consequences of this process manifested as becoming an “acknowledged high-involvement fan,” where fan activities dictate the rhythm of daily life and solidify a sense of self as a true enthusiast.
Conclusion: The findings suggest a paradigm shift in the perception of female baseball fans, moving away from viewing them as peripheral or auxiliary spectators. Instead, female fans should be recognized as central agents of contemporary fandom culture and a vital segment for emerging sports business models.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Method: A total of nine female professional baseball fans who met the operational definition of highly involved fans and had never changed the team they supported were selected through purposive sampling.
To protect participants’ privacy and prevent identity disclosure, pseudonyms were used in all records.
Data were collected and analyzed using the systematic coding procedures of grounded theory to identify emerging categories and their interrelationships.
Results: The analysis revealed a comprehensive process of fandom formation comprising six key components. First, the causal conditions were identified as “memories and connection links,” rooted in geographic residence and the influence of family or acquaintances. Second, the contextual factors involved “powerful emotional stimuli,” such as dramatic game moments and the overwhelming atmosphere of the stadium. Third, these factors interacted to trigger the core phenomenon of becoming an “official fan,” characterized by shared historical moments and heightened intimacy with the team. Fourth, intervening conditions—including team slumps, player scandals, and internal fandom conflicts—prompted a re- evaluation of fan identity. Fifth, the interaction strategies employed to maintain loyalty included integrating the fandom into one’s core identity and engaging in digital interactions. Finally, the consequences of this process manifested as becoming an “acknowledged high-involvement fan,” where fan activities dictate the rhythm of daily life and solidify a sense of self as a true enthusiast.
Conclusion: The findings suggest a paradigm shift in the perception of female baseball fans, moving away from viewing them as peripheral or auxiliary spectators. Instead, female fans should be recognized as central agents of contemporary fandom culture and a vital segment for emerging sports business models.
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목차
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 결과 및 논의
- Ⅳ. 결론 및 제언
- 참고문헌
- ABSTRACT
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