인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Consumer-to-consumer (C2C) transactions mediated by online platforms have become a central feature of the digital marketplace. However, such transactions are characterized by anonymity, information asymmetry, and non-face-to-face performance structures, resulting in the frequent occurrence of small-value and repetitive disputes. Traditional judicial remedies and public alternative dispute resolution (ADR) mechanisms often fail to provide effective relief due to procedural complexity, cost, and time constraints. Consequently, the practical resolvability of disputes, rather than their formal legal justiciability, has emerged as a key determinant of market trust.
This article argues that online platforms should not be reconceptualized as primary bearers of substantive liability in C2C disputes, but rather as procedural intermediaries and information gatekeepers within a multi-layered dispute resolution framework. To this end, the article examines the structural characteristics of C2C transactions and their typical dispute patterns, and analyzes the normative implications of Article 20-4 of the amended Korean Act on Consumer Protection in Electronic Commerce, effective in 2026. A comparative analysis of the dispute resolution regimes in the United States, the European Union, and Japan reveals a converging model in which platform-based online dispute resolution (ODR) functions as a first-line absorption mechanism, while maintaining institutional linkages to public ADR bodies and judicial procedures.
Building on these findings, the article proposes minimum procedural standards for platform-based ODR—namely clarity, transparency, and accessibility—together with a carefully calibrated approach to information sharing that prioritizes data minimization and privacy protection. It concludes that the effectiveness of C2C dispute resolution depends not on the expansion of platform liability, but on the construction of an integrated dispute management ecosystem in which autonomous platform procedures are structurally connected to public and judicial remedies.
본문·목차
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