인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2026.4
- 수록면
- 189 - 205 (17page)
- DOI
- 10.51979/KSSLS.2026.04.104.189
이용수
초록· 키워드
Purpose: This study examines the effects of esports fans’ identification with players on their consumption intention and loyalty. Furthermore, it investigates the mediating role of consumption intention in the relationship between player identification and fan loyalty within the esports context.
Method: Survey data were collected from 424 Chinese esports fans. Statistical analyses, including confirmatory factor analysis (CFA) and structural equation modeling (SEM), were conducted using IBM SPSS 27.0 and AMOS 30.0. A bootstrapping procedure was employed to verify the statistical significance of the mediating effects.
Results: The results showed that player identification had significant positive effects on both consumption intention and loyalty. Consumption intention also had a significant positive impact on loyalty. In addition, consumption intention was found to partially mediate the relationship between identification and loyalty. The four dimensions of identification, namely emotional similarity, immersion, goal internalization, and cognitive perspective-taking, were significantly and positively associated with both consumption intention and loyalty.
Conclusion: These findings suggest that esports fan loyalty is shaped through both direct psychological identification with players and indirect reinforcement via consumption intention. The results underscore the importance of strengthening the psychological bond between players and fans while facilitating sustained consumption engagement in esports contexts.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Method: Survey data were collected from 424 Chinese esports fans. Statistical analyses, including confirmatory factor analysis (CFA) and structural equation modeling (SEM), were conducted using IBM SPSS 27.0 and AMOS 30.0. A bootstrapping procedure was employed to verify the statistical significance of the mediating effects.
Results: The results showed that player identification had significant positive effects on both consumption intention and loyalty. Consumption intention also had a significant positive impact on loyalty. In addition, consumption intention was found to partially mediate the relationship between identification and loyalty. The four dimensions of identification, namely emotional similarity, immersion, goal internalization, and cognitive perspective-taking, were significantly and positively associated with both consumption intention and loyalty.
Conclusion: These findings suggest that esports fan loyalty is shaped through both direct psychological identification with players and indirect reinforcement via consumption intention. The results underscore the importance of strengthening the psychological bond between players and fans while facilitating sustained consumption engagement in esports contexts.
정보가 잘못된 경우 알려주세요!
목차
- Ⅰ. 서론
- Ⅱ. 연구 방법
- Ⅲ. 결과
- Ⅳ. 논의
- Ⅴ. 결론 및 제언
- 참고문헌
- ABSTRACT
참고문헌
참고문헌 신청최근 본 자료
