인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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초록· 키워드
The objectives of this study are to examine what are the important promotion activities and images when students choose the university. In order to this research, 277 students drawn from university in pusan area are utilized and 5 hypotheses are analyzed by t-test, anova and regression analysis. The principal findings of empirical study are as follows(1) the most important promotion activities are ranked as follows ① advice from other peoples(family and teacher are ranked highly) ② publicity ③university brochure ④ guide magazine for university ⑤ university homepage etc. Against our expectation, TV(radio) ad. transit ad. newspaper ad. are ranked lowly among the factors.(2) this study reveals that the most important university images are possibility of good job employment and future growth, confidence, ability of research and lecture, specialization of major etc. but history and tradition, scale of uni. are ranked lowly among the factors.(3) this study reveals that seven universities those are analyzed have different images. In order to achieve the more effective promotion strategy, universities may strengthen their good images and make better their weak images.I have a conviction that the findings above can be applicable for university promotion strategy.
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