인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
This paper examines a variety of activities that Korean corporations in China have had for Chinese consumers in order to fulfill their social responsibility. It further analyzes the ways in which such activities affected Chinese consumers’ reliance and loyalty to Korean corporations in the Chinese market.It includes two findings. First, Chinese consumers showed a favorable response to the efforts of Korean companies to take their social responsibility. Second, such activities caused a positive effect on the Chinese consumers’ reliance and loyalty to the Korean companies.These outcomes shows that Korean corporations entering Chinese markets in the future should make more efforts to build a long-term business strategy and continue to provide their social services for the Chinese society.
#Korean Firms in China
#Korean Firms in China
#Corporate Social Responsibility Activities
#Corporate Social Responsibility Activities
#Corporate Credibility
#Corporate Credibility
#Company-Consumer Identification
#Company-Consumer Identification
#Consumer Loyalty
#Consumer Loyalty
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