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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.32 No.5(Wn.190)
- 발행연도
- 2026.5
- 수록면
- 83 - 98 (16page)
- DOI
- 10.20878/cshr.2026.32.5.008
이용수
초록· 키워드
Food donation has emerged as an effective strategy to address food insecurity while simultaneously reducing food waste across the food supply chain. Despite its social and environmental importance, the level of food donation participation among large food retail companies in South Korea remains relatively low. This study aims to investigate the decision-making mechanism underlying food donation behavior by examining the role of reasoning factors among employees of large food retail companies. Drawing on Behavioral Reasoning Theory (BRT), this study proposes a conceptual framework in which the perceived value of food security influences reasons for and reasons against food donation, which subsequently affect attitudes and food donation intentions. Data were collected from 332 employees working in food-related departments of major large food retail companies in South Korea. Structural equation modeling (SEM) was employed to test the proposed research model. The results indicate that the perceived value of food security significantly increases all six reasons for food donation, including altruism, egoism, social norms, government support, corporate brand image enhancement, and stakeholder cooperation. In contrast, the perceived value of food security significantly reduces several reasons against food donation, including lack of financial support, lack of information, and food safety liability concerns. Furthermore, most reasons for food donation positively influence employees’ attitudes toward food donation. However, several key reasoning factors government support, corporate brand image enhancement, and stakeholder cooperation were found to exert stronger direct positive effects on food donation intentions than attitudes. This finding suggests that strategic and institutional motivations play a particularly important role in shaping food donation intentions within large food retail companies. Among the reasons against, lack of financial support negatively influences attitudes, while food safety liability concerns and insufficient human and material resources significantly decrease food donation intentions. Finally, attitudes toward food donation positively influence food donation intentions. These findings extend the application of Behavioral Reasoning Theory to the context of food donation and provide important insights into the organizational decision-making mechanisms underlying food donation practices in large food retail companies. Practical implications for policymakers and food retailers are also discussed.
#Food donation
#Behavioral reasoning theory
#Food security value
#Food donation intention
#Large food retail companies
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목차
- ABSTRACT
- 1. INTRODUCTION
- 2. LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
- 3. METHOD
- 4. RESULTS
- 5. DISCUSSION AND CONCLUSIONS
- REFERENCES
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