인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.32 No.5(Wn.190)
- 발행연도
- 2026.5
- 수록면
- 99 - 113 (15page)
- DOI
- 10.20878/cshr.2026.32.5.009
이용수
초록· 키워드
As robotic service technology gains traction in the restaurant industry, understanding its impact on consumer perceptions and their loyalty is critical. This study examines how U.S. restaurant consumers evaluate robot servers in terms of competence, ease of interaction, and perceived innovativeness, and how these perceptions influence service quality, emotional response, trust, and loyalty. Using structural equation modeling (SEM), the findings reveal that competence and innovativeness enhance service quality and emotional engagement, while trust emerges as the strongest predictor of restaurant loyalty. Emotional response also plays a crucial mediating role and reinforces the psychological influence of technology-driven service experiences. These insights contribute to technology acceptance, service marketing, and consumer behavior theories and offer practical guidance for restaurants adopting robotic service models. The study underscores the need for seamless, engaging, and reliable automation strategies to foster consumer trust and long-term loyalty.
#Robot-assisted restaurant service
#Service robots
#Consumer perception
#Service quality
#Restaurant loyalty
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목차
- ABSTRACT
- 1. INTRODUCTION
- 2. LITERATURE REVIEW
- 3. METHODOLOGY
- 4. MEASURES
- 5. RESULTS
- 6. CONCLUSION AND DISCUSSION
- REFERENCES
참고문헌
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