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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
It is expected that multi mode services by the terrestrial broadcasters would change the industrial structure of pay television markets, in particular, cable television providing similar multi channel services. This study aims to explore following research questions on multi mode services, 1) world wide trends of multi mode services, 2) influence of multi mode services on cable television market, 3) policy issues raised by multi mode services.
In results, firstly, almost all of the advanced countries such as U.S.A, France, and Japan have provided multi mode services. Secondly, multi mode services will take significantly current advertising market of cable television. Finally, various policy issues are required to review in preparation of launching the new service, for example, regarding revision of current broadcasting law, protection of public interest of terrestrial broadcasting, facilities of master antenna television, must carry of terrestrial broadcasting channels, licensing additional services such as paging, billing of license fee on multi mode services, etc.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지In results, firstly, almost all of the advanced countries such as U.S.A, France, and Japan have provided multi mode services. Secondly, multi mode services will take significantly current advertising market of cable television. Finally, various policy issues are required to review in preparation of launching the new service, for example, regarding revision of current broadcasting law, protection of public interest of terrestrial broadcasting, facilities of master antenna television, must carry of terrestrial broadcasting channels, licensing additional services such as paging, billing of license fee on multi mode services, etc.
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목차
- 1. 문제 제기
- 2. 지상파 디지털 추진 현황과 문제점
- 2. MMS 추진으로 인한 케이블TV에 미칠 영향
- 5. 결론
- 참고문헌
- 〈Abstract〉
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2009-305-019541352
