인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
Purposes of this study were to find antecedences of consumer knowledge. In previous research, consumer knowledge was measured only subject knowledge and objective knowledge. But in this study, consumer knowledge was measured new method; declarative knowledge and procedural knowledge. Based on previous studies, I select product usage experience, information seeking experience, stored product class information, involvement, and need for cognition as antecedence of consumer knowledge. To find difference response between products, I use cosmetics and VTR as stimulus product. The subject of this study was the 347 university students in Teagu area, and it consist 127 male students and 221 female students. First, I compare the scale's mean difference by gender. The result show that female's means are higher than male's means at cosmetics. However male's means are higher than female's means at VTR. I compute correlation coefficient between objective knowledge and subjective knowledge. Female sub group's correlation coefficients at cosmetics are higher than male sub group's correlations and vice versa at VCR. Based on this result, I split group as male group and female group, then regression analysis were performed to determine antecedence of consumer knowledge. Results of regression analysis show that explain portion of product usage experience, information seeking experience, stored product class information, involvement, and need for cognition are statistically significance. Based on the result of this study, some suggestion of further research was also discussed.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 결과
- Ⅳ. 논의 및 결론
- 참고문헌
- 〈Abstract〉
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2009-305-019543558
