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논문 기본 정보

저자정보
(목원대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.32 No.10(Wn.195)
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    초록·키워드

    Food-service prices in Korea have outpaced overall inflation for four consecutive years, and perceived inflation exceeds official figures. How eating-out consumers respond to such pressure—by eating out less (retrenchment), changing menus (adjustment), or shifting to delivery and takeout (substitution)—has not been examined with representative data. This study asks whether perceived food price inflation is associated with each response and whether the same or different consumer groups choose them. Data came from the 2025 Consumer Behavior Survey for Food of the Korea Rural Economic Institute. Responses of 5,541 adults who perceived a price rise were classified into no change, retrenchment only, retrenchment combined with adjustment or substitution, and adjustment or substitution only, and were analyzed by multinomial logistic regression with no change as the reference category, with behavior-level binary logits as a robustness check. A 10-point increase in perceived inflation raised the relative risk of retrenchment only by 24% and of the combined response by 40%, but was not significantly associated with adjustment or substitution without retrenchment; this last group was younger, higher in income, and more habituated to delivery and takeout. Income raised all three response types, mainly through the gap between the lowest income group and the rest. The results suggest that retrenchment is the primary response to perceived price pressure, that adjustment and substitution accompany it as pressure intensifies, and that switching without cutting back is associated with consumer characteristics rather than with perceived inflation. Because the price measure covers food prices in general and the data are cross-sectional, the findings are associations, not causal effects. For restaurant operators, a loss of visit frequency rather than menu trading-down is the response most closely linked to perceived inflation, the value of each visit needs protecting, and strengthening delivery channels reaches mainly younger, delivery-habituated customers.

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