인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
This study empirically investigates the structural relationships among foreign tourists' K-Food consumption motives, Korea's national image, and word-of-mouth intention. As global cultural exchange accelerates, K-Food has become a strategic cultural asset that supports national branding and promotes Korean culinary culture beyond its basic role as food. Given that food exploration remains a primary incentive for inbound foreign tourists, this research focuses on analyzing the causal mechanism through which consumption values derived from street food lead to national image formation and voluntary recommendation behaviors. To achieve this, K-Food consumption motives were operationalized into four sub-dimensions: economic value, convenience, and familiarity. The proposed relationships were tested using structural equation modeling with data from a field survey of 242 foreign tourists who had consumed street food in Korea. The empirical results reveal that economic value, convenience, and familiarity significantly and positively influenced Korea's national image. Among these, familiarity exerted the strongest impact on shaping national image, while economic value and convenience also served as critical antecedent factors. Conversely, atmosphere showed no statistically significant effect, indicating that practical value and psychological familiarity outweigh physical environment upgrades in the street food tourism context. Furthermore, Korea's national image had a strong positive effect on word-of-mouth intention. This confirms that positive K-Food experiences extend beyond individual satisfaction into national evaluations, driving voluntary behaviors such as peer recommendations and social media sharing. These findings provide practical marketing implications for the development of sustainable culinary tourism, including smart ordering systems, Hallyu content-integrated experience designs, and digital word-of-mouth environments.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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