인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
초록·키워드
This study examines the effects of four dimensions of AI literacy—Awareness, Usage, Evaluation, and Ethics—on career intention in the hotel and tourism industry among university students, with career decision-making self-efficacy as a mediator. Drawing on Social Cognitive Career Theory (SCCT), the study investigates how AI literacy dimensions relate to students’ career decision-making confidence and career intentions. As artificial intelligence becomes increasingly integrated into hospitality and tourism services, understanding these relationships is essential for developing effective educational strategies. Data were collected through a self-administered survey of university students enrolled in hotel and tourism courses incorporating generative AI. A total of 158 valid responses were analyzed using reliability analysis, confirmatory factor analysis, correlation analysis, and simultaneous multiple regression-based mediation analysis. All four AI literacy dimensions were entered simultaneously to assess their unique contributions while controlling for the other dimensions. Indirect effects were examined using bootstrapping. The results showed that Awareness and Usage had significant positive effects on career decision-making self-efficacy, whereas Evaluation and Ethics did not. Usage demonstrated the strongest direct effect on career intention, while Awareness influenced career intention only indirectly through career decision-making self-efficacy. Neither the direct nor indirect effects of Evaluation and Ethics were statistically significant after controlling for the other dimensions. These findings highlight the differentiated roles of AI literacy dimensions in career development and extend the application of SCCT to the AI-driven hospitality and tourism context. The study suggests integrating practical AI applications with career education to strengthen students’ career decision-making confidence and support their preparation for an increasingly AI-driven industry.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.