인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
The hotel industry has increasingly shifted from a lodging-centered service structure toward delivering differentiated customer experiences through food and beverage (F&B) services. Hotel F&B products serve as important brand touchpoints, while product names function as linguistic cues that shape consumer evaluations. However, limited empirical research has examined how phonetic characteristics in F&B product names influence consumer responses and purchase-related behaviors. This study investigated the effects of phonetic characteristics in F&B product names on emotional responses, perceived taste, and purchase intention. Based on phonetic symbolism theory, the study examined plosive and non-plosive sounds as linguistic cues. Data were collected from consumers with experience using hotel F&B services, yielding 280 valid responses. Statistical analyses were conducted using SPSS 29.0, including frequency analysis, reliability analysis, independent-samples t-tests, and regression analyses. The findings showed that phonetic characteristics significantly influenced emotional responses and produced significant differences in perceived taste. Emotional responses positively influenced perceived taste and purchase intention, while perceived taste also had a significant positive effect on purchase intention. These results suggest that the sounds used in F&B product names may shape consumers’ emotional associations and taste expectations, thereby influencing purchase intention. This study extends phonetic symbolism research to the hotel F&B context and provides empirical insights into consumer responses to product naming. From a managerial perspective, the findings highlight the importance of considering sound symbolism, emotional associations, and anticipated taste when developing naming strategies. Carefully designed product names may serve as strategic communication tools for shaping consumer expectations and enhancing the marketing effectiveness of hotel F&B products. Future research could examine how specific phonetic features interact with product categories, brand positioning, and consumer characteristics to influence evaluations and behavioral intentions.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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