인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 저자정보
피인용 0
초록·키워드
Reputation and status help restaurants communicate value and secure price premiums, yet these externally conferred advantages are difficult for managers to obtain or control. Less is known about whether restaurants can achieve similar benefits through signals they generate themselves. Integrating organizational identity theory with signaling theory, this study examines whether organization-generated signals expressing organizational identity contribute to a price premium and substitute for externally validated reputation and status. The analysis draws on a panel dataset of 4,978 restaurant-year observations from 1,416 Michelin-listed restaurants in France, Germany, and the United Kingdom during 2015–2020. Organization-generated signals are classified as rational signals, represented by chef branding and curated wine lists, and moral signals, represented by accessibility features. Externally validated signals comprise reputation, measured by Michelin stars, and status, measured by five-star hotel affiliation. Feasible generalized least squares models examine the associations between these signals and the following year’s price premium, using upper-end listed prices as a proxy. The results show that reputation, status, and both rational and moral organization-generated signals are positively associated with a price premium. Evidence partially supports the substitution of rational signals for reputation and conditionally supports the substitution of moral signals for status among restaurants without Michelin stars. Rational signals also exhibit substitution effects involving status. Overall, organization-generated signals provide an alternative basis for market evaluation and can partially substitute for external recognition, although their substitutive roles vary by signal type and context. Theoretically, the study explains how organizational identity can become economically meaningful through organization-generated signals communicated to external audiences. Practically, managers of restaurants with limited external recognition should place greater strategic emphasis on signals under their direct control while treating rational and moral signals as distinct strategic resources.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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