인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
In the character licensing industry, we identify one use of a character brand in the shape of a mascot. A good design for a mascot in an institution, community, or specific event will increase the mascot and the institute's sense of belonging. In order for the mascot design to match the community's tastes, the appropriate formulation is required during the process of producing this mascot figure. As a result, it is vital to have a strategy that enables achieving this goal to be more manageable, which can be employed in creating different mascot designs. This research intends to build a formula based on design thinking to capture the target market's tastes, through a poll based on design elements and principles, in a case study of making the "We Love Design" event mascot from Bina Nusantara University. The baby Sumatran tiger was selected as the mascot's form because, in addition to carrying the most frequently selected features in the poll, it also embodies the local content of Indonesia to raise the sense of belonging. The fundamental contribution of this study is the innovation of a system that streamlines the process of developing a brand character, which in this case takes the form of a mascot. Two polls with 724 & 1,018 respondents were employed as the approach. The process used to create this mascot character design is expected to be used in other character designs, including mascots and character licenses to make it sustainable.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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