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논문 기본 정보

자료유형
학위논문
저자정보

김상훈 (영남대학교, 영남대학교 대학원)

지도교수
한준영
발행연도
2013
저작권
영남대학교 논문은 저작권에 의해 보호받습니다.

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초록· 키워드

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The purpose of this study is to find out a difference in perceived service quality between service providers and consumers in commercial sports centers. To achieve the objective of study, a survey was conducted targeting 250 service providers and 250 consumers in commercial sports centers of Daegu Metropolitan City, which are registered as the general sports facility in ‘the present status of sports facility business with registration and report nationwide for 2012.'' Among them, 152 responses from service providers and 158 from consumers were used in data analysis as the final valid samples. A survey questionnaire was used by Choi Yeong-jin(1999) and Song Han-ddeut(2000) who measured sports service quality based on this as for service quality scale SERVQUAL by Parasurman, Zeithamal & Berry(1991). Also, reliability of the survey questionnaire was verified through Cronbach’s α value. Validity was verified through face validity and content validity. To find a statistical between the group difference one-way MANOVA was employed. To verify hypotheses, the service gap index was calculated.
As a result of one-way MANOVA, the significant differences were indicated in perceived service quality between service providers and consumers at commercial sports centers. The significant differences were indicated all even in difference of perceived service quality each of 5 factors. As a result of calculating service gap index for verifying hypotheses, the service gap index of service quality for commercial sports center was shown to be (-0.44). Examining it by factor, it was indicated to be Tangibles(-0.41), Reliability(-0.42), Responsiveness(-0.53), Assurance(-0.38), and Empathy(-0.59). Accordingly, the service providers were indicated to be evaluating more highly than consumers in all the field as for service quality of commercial sports centers. This is analyzed to be needed improvement in service quality of commercial sports centers.

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