인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학위논문
- 저자정보
- 지도교수
- 성용준
- 발행연도
- 2018
- 저작권
- 고려대학교 논문은 저작권에 의해 보호받습니다.
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초록· 키워드
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There have been two different theories which result in conflicting predictions regarding the influence of homogeneous and heterogeneous recommenders. While homophily principle emphasizes the importance of a homogeneous recommender, diffusion model argues vice versa. The present study tried to integrate these two theories especially in the context of social curation service. Regulatory focus was suggested as a moderator variable. It was hypothesized to moderate the effect of recommenders’ homophily cue on an information seeking intention in short and long terms, and their personal influence. An experiment was conducted in order to test the hypotheses.
The result generally supported homophily principle. However, there was a significant interaction effect between recommenders’ homophily cue and participants’ regulatory focus. As hypotheses expected, the promotion focused group sought heterogeneous recommenders more often compared to the prevention focused group did. Moreover, they not only preferred recommendations given by heterogeneous recommenders over that of homogeneous recommenders, but also reported higher intention to accept them. The prevention focused group, on the other hand, reported preference and higher intention to accept homogeneous recommenders’ recommendations over that of heterogeneous recommenders. Theoretical and practical implications were further discussed.
The result generally supported homophily principle. However, there was a significant interaction effect between recommenders’ homophily cue and participants’ regulatory focus. As hypotheses expected, the promotion focused group sought heterogeneous recommenders more often compared to the prevention focused group did. Moreover, they not only preferred recommendations given by heterogeneous recommenders over that of homogeneous recommenders, but also reported higher intention to accept them. The prevention focused group, on the other hand, reported preference and higher intention to accept homogeneous recommenders’ recommendations over that of heterogeneous recommenders. Theoretical and practical implications were further discussed.
목차
- I. 서론 1II. 이론적 배경 61. 큐레이션 서비스와 추천인 동질성 62. 동질성 원칙과 동질성 효과 93. 확산 모델과 이질성 효과 134. 추천인 동질성 vs. 이질성 155. 조절초점 이론 17III. 연구 방법 211. 연구설계 및 대상 212. 독립변인 조작법 및 자극물 선정 213. 종속변인 측정법 244. 실험절차 26IV. 연구 결과 281. 측정도구 신뢰도 검증 282. 조작점검 283. 가설검증 29V. 결론 및 논의 38부록 44참고문헌 52Abstract 59
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