실내 인테리어 자재 소비자선택역량이 구매행동에 미치는 영향 :

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자료유형: 학위논문

저자정보: 이정윤 (동의대학교, 동의대학교 대학원)

지도교수: 조경섭

발행연도: 2020

저작권: 동의대학교 논문은 저작권에 의해 보호받습니다.

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이 논문의 연구 히스토리 (3)

2020

실내 인테리어 자재 소비자선택역량이 구매행동에 미치는 영향

이정윤 언론광고학과 2020.01 학위논문

2019

실내 인테리어 자재 소비자 역량이 구매의도에 미치는 영향

이정윤 한국경영학회 융합학술대회 2019.08 학술대회자료

실내 인테리어 자재 소비자 역량이 구매의도에 미치는 영향

이정윤 대한경영학회 학술발표대회 발표논문집 2019.06 학술대회자료

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본 연구는 실내 인테리어 자재 소비자선택역량이 구매행동에 미치는 영향을 알아보기 위한 실증분석에 그 의의를 가지고 있다.
이를 알아보기 위하여 먼저 실내 인테리어 자재 소비자 선택에 관한 연구를 중심으로 소비자 선택역량의 여러 요인들에 대하여 더 구체적으로 분석하였다. 또한 이를 바탕으로 실내 인테리어 자재 소비자 선택을 중심으로 하는 여러 가지 요인들과 이들이 구매행동에 미치는 영향에 대하여 비교·분석한 후, 국내 실내 인테리어 자재 소비자 선택에 관하여 더 나은 제안을 제시하고자 한다.
본 연구는 실내 인테리어 자재 소비자선택역량이 구매행동에 미치는 영향을 알아보기 위하여 목적과 범위를 정하고 선행연구를 살펴보았다. 연구모형에 따른 각 변수의 이론적 배경을 정리하였으며 선행연구는 주로 문헌적으로 검토하였고 연구가설은 연구모형에 따라 설정하였다.
본 연구는 수집된 설문지 자료를 IBM SPSS statistics version 25.0 for windows를 이용하여 다음과 같은 순서로 분석하였다.
첫째, 실내 인테리어 자재 소비자 선택에 대한 일반적 특성은 빈도와 백분율을 실시하였고 둘째, 실내 인테리어 자재 소비자 선택에 대한 각 변수를 측정하기 위하여 사용된 도구들의 신뢰도는 Cronbach''s α 계수를 이용하여 확인하였다. 셋째, 탐색적 요인분석을 실시하여 실내 인테리어 자재 소비자 선택에 관련하여 제시된 소비자 선택역량과 구매행동에 대한 여러 문항들의 타당성을 제시하였으며 넷째, 탐색적 요인분석을 통해 확인된 집중타당성과 판별타당성을 통계적으로 재검증하고 구조모형 데이터와의 부합을 검증하기 위해 실내 인테리어 자재 소비자 선택에 대한 각 변수의 확인적 요인분석을 실시하였다.
결론적으로 소비자의 선택역량은 구매행동에 영향을 미치는 것으로 검정되었다. 소비자선택역량 중 품질역량과 친환경적역량, 가족구성역량, 주거평수역량은 구매행동의 구매의도에 영향을 미치는 것으로 나타났다. 그러나 가격역량과 디자인역량은 구매의도에 영향에 미치지 못하는 것으로 가설이 검정되었다.
소비자의 선택역량 중 친환경적역량과 가족구성역량, 주거평수역량은 구매행동의 추천의도에 영향을 미치는 것으로 검정되었다. 그러나 가격역량과 품질역량, 디자인역량은 추천의도에 영향을 미치지 않는 것으로 가설이 검정되었다.
본 연구의 결과를 통하여 실무에 적용할 수 있는 시사점들을 몇 가지 제안해 볼 수 있다.
첫째, 실내 인테리어 자재의 소비자 선택역량을 위한 몇 가지의 역량은 구매행동 중 구매의도에 영향을 미칠 것이라는 가설을 분석한 결과 품질역량과 친환경적역량, 가족구성역량, 주거평수역량은 구매의도에 모두 통계적으로 유의한 영향을 미치는 것으로 나타났고, 실내 인테리어 자재의 소비자 선택역량이 구매행동의 추천의도에 영향을 미칠 것이라는 가설을 분석한 결과 소비자의 일반적인 생각과 달리, 친환경적역량과 가족구성역량, 주거평수역량이 추천의도에 영
향을 미치는 것으로 나타났다.
둘째, 실내 인테리어 자재의 소비자 선택역량이 구매행동 중 구매의도에 영향을 미칠 것이라는 가설을 분석한 결과 가격역량과 디자인역량은 구매의도에 영향을 미치지 못하는 것으로 조사되었으며 실내 인테리어 자재 소비자 선택역량이 구매행동의 추천의도에 영향을 미칠 것이라는 가설을 분석한 결과 가격역량과 품질역량, 디자인역량은 추천의도에 영향을 미치지 않는 것으로 나타났다.
본 연구는 다음과 같은 한계점을 가진다.
첫째, 실증분석은 면접법을 통한 조사방법이 정확하다고 보고있으나 이번 연구에서는 시간과 비용 등의 제약으로 설문지를 활용한 자가 보고식 연구를 하였다. 따라서 설문 조사라는 조사방법에 따른 측정오류가 발생할 수 있다.
둘째, 본 연구는 실내 인테리어 자재의 소비자 선택에 관하여 독립변수인 소비자선택역량의 요인으로가격역량, 품질역량, 디자인역량, 친환경적역량, 가족구성역량, 주거평수역량 등 6가지 변인을 고려하였으나, 실내 인테리어 자재 소비자 선택의 선행변인이 존재할 수 있다.
셋째, 본 연구의 응답자는 주로 부산광역시, 경상남도 지역에 분포해있다. 이렇게 선택된 응답자들이 모든 실내 인테리어 소비자를 대변하기는 어렵기에 연구결과는 제한적으로 받아들여야 할 것이다.

The implication of this study is that it is an empirical study to examine the influence of consumer choice competence in interior materials upon their purchase behavior.
For this, the factors of the consumer choice competence factors were analyzed in more detail, focusing on the studies related to the interior material consumer choices. Based on these findings, various factors concerning the consumer choice of interior materials and the influence of such factors upon their purchase behaviors were compared and analyzed. It is the intent of the author of this study to present a better suggestion regarding the consumer choice of interior material in South Korea based on the analysis.
For this, the researcher set the targets and scopes in order to examine the influence of the consumer choice competence for interior materials upon their purchase behavior and conducted literature reviews. The theoretical backgrounds for each variable in the study model were summarized, while the preceding studies
were mainly reviewed to view literature reviews. The study hypotheses were set based on the study models.
For this study, the questionnaires collected were analyzed via IBM SPSS statistics version 25.0 for windows, in order to conduct an analysis in the following sequence.
First, the author conducted frequency and percentage analyses for the general characteristics of the consumer choice of interior Materials. Second, to measure each variable for the interior material choices, the confidence of the tools used for this purpose was verified using Cronbach’s α coefficient. Third, exploratory factor analysis was conducted to provide the validity of various questions on the consumer choice competence and purchase behavior suggested with regard to the choice of interior materials in South Kora. Fourth, the concentration validity and the determination validity, which were confirmed through the exploratory factor analyses, were re-verified statistically, while a confirmatory factor analysis was conducted for the consumer interior material choice to validate their consistency with the statistical data.
In conclusion, consumer choice competence was found to influence their purchase behavior. Among the consumer choice competences, quality competence, environmentally-friendly competence, family member competence, and competence in the floor area of the residence did have an impact on the purchase behavior.
However, the price competence and design competence were found to be without an influence on the purchase intent, which supported the hypotheses.
Of the consumer choice competences, environmentally-friendly competence, family members'' competence, and the floor area competence were found to influence the intent of the recommendation. However, the price competence, quality competence, and design competence were found to have no influence on the intent of the recommendation, which supported the hypotheses. based on the findings of this study, several suggestions can be made with practical relevance.
First, the result of the analysis of the hypothesis that some competences for the consumer choice competences of interior materials would affect the intent of purchase, which is a part of purchase behaviors showed that the quality competence, environmentally-friendly competence, family member competence, and floor area competence all had a significant influence on the intent of purchase, while the result of analysis of the hypothesis that the consumer choice competence would have an influence over the intent of recommendation, which is a part of the purchase behaviors, showed that, unlike the widespread ideas among consumers, the environmentally-friendly competence, family member competence, and floor area competence all had an impact on the intent of recommendation.
Second, the result of the analysis of the hypothesis that the choice competence of the consumers on interior materials upon the intent of purchase, which is a part of the purchase behaviors, showed that the price competence and design competence did not have an impact on the intent of purchase, while the analysis of the hypothesis that the choice competence would have an impact on the intent of recommendation showed that the quality competence, price competence, and design competence did not have an impact on the intent of recommendation.
The limitations of this study are as follows;
First, while it is considered that interviewing is an accurate method of surveying for empirical analysis, due to the limitations in time and budget, the researcher relied upon a self-reporting questionnaire-based survey. Therefore, there can be errors in measurement due to the nature of the surveying method.
Second, while the researcher considered six variables of the price competence, quality competence, design competence, environmentally-friendly competence, family member competence, and floor area competence as the factors of consumer competences, which are the independent variable of this study on the consumer
choices of interior Materials, there can be preceding variables of the consumer choices of interior Materials.
Third, the participants of the survey in this study were mainly distributed in Busan and Gyeongnam Areas. As it is difficult to consider these populations to represent the entire consumers of interior materials, the generalization of this study should be confined to a limited level.

Ⅰ. 서론 ························································································································ 1
1. 연구의 배경 및 목적······················································································· 1
1) 연구의 배경 ································································································· 1
2) 연구의 목적 ································································································· 2
2. 연구의 방법 및 구성······················································································· 2
1) 연구의 방법 ································································································· 2
2) 연구의 구성 ································································································· 4
Ⅱ. 이론적 배경 및 선행연구 ················································································· 6
1. 국내 인테리어 산업 현황··············································································· 6
1) 국내 인테리어 산업의 개요······································································· 6
2) 국내 인테리어 산업의 현황······································································· 7
3) 인테리어 산업의 개념 및 영역································································· 9
2. 실내 인테리어 자재의 개념 및 유형 ························································· 16
1) 실내 인테리어 자재의 분류 및 특성····················································· 16
2) 실내 인테리어 자재산업의 유형 ····························································· 20
3. 소비자 선택역량 ····························································································· 22
1) 가격역량 ······································································································· 22
2) 품질역량 ····································································································· 23
3) 디자인역량 ································································································· 25
4) 친환경적역량 ····························································································· 26
5) 가족구성역량 ····························································································· 28
6) 주거평수역량 ····························································································· 29
4. 구매행동··········································································································· 30
1) 구매의도 ······································································································· 30
2) 추천의도 ······································································································· 31
5. 선행연구··········································································································· 32
III. 연구 설계 ··········································································································· 37
1. 연구 모형 ········································································································· 37
2. 연구 가설 ········································································································· 38
1) 소비자선택역량과 구매행동····································································· 38
2) 일반적 특성과 소비자선택역량······························································· 40
3. 자료 수집 방법······························································································· 41
4. 자료 분석 방법······························································································· 42
5. 연구의 윤리····································································································· 42
IV. 실증분석결과 ····································································································· 43
1. 연구대상자의 일반적 특성 ··········································································· 43
2. 각 변수의 기술적 통계분석········································································· 45
3. 타당성 및 신뢰도 분석 ················································································· 45
4. 상관관계분석 ··································································································· 48
5. 회귀분석··········································································································· 49
1) 소비자 선택역량과 구매행동 ··································································· 49
2) 소비자 선택역량과 구매의도 ··································································· 49
3) 소비자 선택역량과 추천의도 ··································································· 50
6. 일반적 특성에 따른 행동의도(종속변수) ·················································· 52
1) 성별에 따른 구매행동 ··············································································· 52
2) 결혼에 따른 구매행동 ··············································································· 52
3) 학력에 따른 구매행동 ··············································································· 53
4) 소득에 따른 구매행동 ··············································································· 54
5) 직업에 따른 구매행동 ··············································································· 54
6) 가족수에 따른 구매행동··········································································· 55
7) 평수에 따른 구매행동 ··············································································· 56
7. 가설검정결과 ··································································································· 58
Ⅴ. 결론 ······················································································································ 59
1. 연구결과의 요약 ····························································································· 59
2. 연구결과의 시사점························································································· 61
3. 연구의 한계점 및 향후 연구방향 ······························································· 62
참고문헌 ····················································································································· 64
Abstract ···················································································································· 67
설문지 ························································································································· 70

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