인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study investigates how paper materials and printing characteristics shape the visual–tactile perception and cultural cognition of paper-based urban cultural media, using Wuxi cultural cards as a case study. Five cultural themes were reproduced in a standardized format on six paper stocks, producing 30 experimental samples. Paper properties and print quality were evaluated through objective measurements, while 216 participants completed a visual-only baseline followed 48–72 hours later by a visual–tactile assessment of the full construct set. Cultural-congruence scores were higher in the later visual–tactile stage than in the initial visual- only stage; under the fixed sequence, this stage difference represents the combined change associated with tactile access and re-exposure. Paper stock and cultural theme also showed significant interaction effects across the perceptual and aesthetic measures, indicating that the most technically accurate printing condition was not necessarily the most culturally appropriate. A pooled structural model showed that visual and tactile perception jointly contributed to a three-item aesthetic-experience construct, which subsequently influenced cultural congruence and perceived value. Theme-specific analyses showed that these average pathways co- existed with distinct material preferences across cultural contexts. The findings demonstrate that paper should be treated not merely as a printing substrate but as an active aesthetic and cultural medium in urban communication design.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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