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지원사업
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커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
안티홈페이지가 기업이미지에 미치는 영향에 관한 연구 The Study about the Impact that Anti-homepage Has on the Image of a Company
안티홈페이지가 기업이미지에 미치는 영향에 관한 연구
초록·키워드
This is the study about the impact of anti-homepage on a company image, based on the theory of one way message and two way message effects, which is suggested by the study of Hovland, Lumsdaine & Sheffield.
There were four sample groups, and those are positive attitude group, negative attitude group, anti-homepage exposed group, unexposed group of a certain company.
Sample group is composed of one hundred and twenty people, thirty people for each group who are chosen by a random way. The components of a company image are estimated by seven points, eight parts that are made by professor Yamaki.
Through the dual variation analysis, main effects about past attitude and anti-homepage login are proved to be valid, but there was no mutual effect between past attitude and anti-homepage login.
General1y, it is found that as they are more exposed to anti-homepage according to anti-homepage logins, the positive attitude towards the company decreases.
After the T test of a sample, the changes of attitude of an affirmative unexposed group (A-1), and those of negative attitude with anti-homepage exposed group (B-2), turned out to be statistically not meaningful.
Conclusion is that positive attitude with anti-homepage exposed group lessens positive attitude, on the other hand, positive attitude increases among the negative attitude with only company homepage exposed group.
There were four sample groups, and those are positive attitude group, negative attitude group, anti-homepage exposed group, unexposed group of a certain company.
Sample group is composed of one hundred and twenty people, thirty people for each group who are chosen by a random way. The components of a company image are estimated by seven points, eight parts that are made by professor Yamaki.
Through the dual variation analysis, main effects about past attitude and anti-homepage login are proved to be valid, but there was no mutual effect between past attitude and anti-homepage login.
General1y, it is found that as they are more exposed to anti-homepage according to anti-homepage logins, the positive attitude towards the company decreases.
After the T test of a sample, the changes of attitude of an affirmative unexposed group (A-1), and those of negative attitude with anti-homepage exposed group (B-2), turned out to be statistically not meaningful.
Conclusion is that positive attitude with anti-homepage exposed group lessens positive attitude, on the other hand, positive attitude increases among the negative attitude with only company homepage exposed group.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2009-331-016421320
